Like a low tide after a storm, an economic plunge can expose things you never noticed before. When the economy was barreling along, we neither knew nor cared about $1,400 trash cans or $87,000 rugs decorating certain executive offices. Now, after the implosion, such silly extravagances reveal that some people live their lives so far above the fray, they can't possibly know what's going on in the real world.

Likewise, the privations resulting from the collapse have exposed a yawning division in IT -- between the CIOs who sign big contracts with big vendors and the IT people who live with the consequences. The gulf has never been wider. The high-level pitches spouted by vendors and swallowed by CIOs today seem to bear even less relevance to real-world IT than they normally do. Worse, with so many IT organizations hard pressed to keep the lights on, who can tolerate wasting resources on products and services that were bought as a result of some slick boardroom sell job?

[ For a glimpse of the consequences of these kinds of top-down decisions, read "Ramming Microsoft down IT's throat" by InfoWorld blogger Paul Venezia. ]

Let's check out what some of the big vendors are saying.

IBM is in a class by itself with its stratospheric Smarter Planet campaign. You might think this has to do with green IT -- and you'd be right, but that's only part of it. IBM is talking about 21 different things, from healthcare, to retail, to education, to collaboration to ... well, you name it. And oh yes, cloud computing, too. It's the broadest tech marketing campaign I've ever witnessed, and if I'm hearing "smarter planet" mentioned with every new IBM product announcement, so are CIOs. What possible relevance does it have to IT getting things done?

Flying several thousand feet closer to the ground is HP's Adaptive Infrastructure campaign. The notion here is that, through technology that fosters flexibility (mainly blade servers and virtualization as far as I can tell) as well as more effective monitoring and management of the network, you can transform your infrastructure and vastly increase quality of service while reducing costs. Cisco also talks about transforming the enterprise through collaboration and network virtualization -- with premium Cisco products, presumably.

Such transformational pitches have been around since the idea of "re-engineering" was first floated in the 1980s. Transformation requires huge effort and resources. Are we any closer? Are CIOs really buying it?